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Do Iceland give discount to over 60s?

Subscribe to Grocery Gazette for free – Sign up here to get the latest grocery and food news each morning Iceland first introduced the over-60 discount to establish its value offering during the cost-of-living crisis, open exclusively to people aged over 60 and only on Tuesdays.

• Within the first four Tuesdays, 630,000 customers made use of the saving, which resulted in the discount becoming a consistent offering.
• Out of the 25 exclusive brands Iceland offers, Greggs is reportedly the most purchased and makes up a whopping 15% of all over-60 shops.
• Other shopping essentials found in an over-60s basket include Iceland’s Corned Beef, bottles of 2L Pepsi Max and a selection of Gregg’s frozen tasty bakes.

Tuesday shoppers buy a of Greggs Steak Bake (£3.00, 2 pack) and Greggs Sausage Rolls (£2.00, 4 pack) both of which came in 8th and 10th place, respectively. “It’s clear that not only are our over-60 shoppers regularly making use of the discount, but that every Tuesday represents an opportunity to get out into the community and socialise in store,” managing director of Iceland, Richard Walker said.

He added: “As a supermarket that strives to deliver the best value for our customers, we are extremely proud of this milestone of eight million transactions and I hope it continues to help many more of our shoppers throughout the year.” Walker also commented that Iceland Foods is the first and only supermarket in the UK to offer a discount to over-60’s, as it continues to help its shoppers tackle the cost-of-living crisis.

“The 10% discount is available in-store only and to receive the over-60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior rail card or Freedom Pass and swipe their Iceland Bonus Card,” he said.

Is Iceland open on a bank holiday?

Working Hours – We include Bank Holidays as part of your annual holidays. Our stores are open Bank Holidays except Christmas Day and Easter Sunday. If you are working in stores you’ll need the flexibility to work some Bank Holidays. We try and make things fair for everyone.

How many hours is full time in Iceland?

Office hours and lunch breaks – A normal office workweek in Iceland is Monday through Friday, 8 hours per day. That is 37.5 hours per week, including lunch (usually a half-hour to one hour), equaling a 40-hour workweek. Additionally, you are entitled to a 15-minute “coffee” break.

Most offices start working between 8 and 10 AM. It is illegal for employers to schedule a workday that is longer than 13 hours. You also have the right to a minimum rest period of 11 hours of continuous rest per 24 hours. For example, if you are traveling for work and arrive home late in the evening, your workday will start 11 hours later, even after your usual scheduled start.

Depending on your contract, Sundays should always be free, and usually Saturdays too.

How do you get a 1p offer in Iceland?

Iceland is introducing a new way to get even more value on your weekly shop this summer. The frozen food retailer’s new scheme Holiday 1p Helpers is an online app exclusive which reduces selected grocery items to 1p for 24 hours. From today (August 2), shoppers can use the Iceland Bonus Card app – available to download via Apple App Store or Google Play – to access the exclusive 1p grocery offer each day.

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Richard Walker, Executive Chairman at Iceland Foods & The Food Warehouse said: “We know how tough it can be to feed the family during the summer. We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers. New items are available for just 1p each day on the Iceland Bonus Card app Each day, a code will be available for shoppers to redeem at checkout on the Iceland Bonus Card app for the selected 1p daily item. These will be announced on Iceland’s Instagram and app each day.

Date	Product	Deal Price	Current Price	Saving
Wednesday 2 nd August	Iceland 50pk Crispy Chicken Dippers	1p	£3.75	£3.74
Thursday 3 rd August	Nestle 14pk KitKat	1p	£2.50	£2.49
Friday 4 th August	Iceland 10pk Smoked Back Bacon	1p	£2.30	£2.29

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What age is a senior in Iceland?

To think of: –

You must be 67 years old or older to apply for Icelandic old-age pension. You may begin taking your old-age pension at age 65 however this will affect and reduce the total amount received. Old-age pensions payments are linked to income. Old-age pension is paid in proportion to the residence period. If you have lived a total of 40 years in Iceland (between 16 and 67), a full pension is paid. For example: A person who has lived for 30 years in Iceland (from age 16-67) will receive 75% of the full pension. Length of residence in Iceland is based on registration from the National Registry.

Is Iceland an expensive shop?

Iceland –

1. The favourite of mums everywhere, Iceland was next on the list and left me incredibly surprised.
2. This was the most expensive shop of the day without question, after grabbing my main four items I was left with a measly 21p, not much in the way of essentials you can find for that price.
3. Bread here was nearly double what I had paid in Tesco, at 95p for a loaf of the same size.

My trip to Iceland cost a fair bit more than I was anticipating The cheapest butter I could find was also a noticeable increase from previous shops at £1.95 which really brought the whole spend up.

• If you are looking to keep that weekly spend down, Iceland might not be your best bet, this is what I was expecting to spend in M&S so I was very shocked when I left today.
• Price breakdown
• Bread: £0.95
• Milk: £0.89
• Butter: £1.95
• Eggs: £1.00
• Total: £4.79

Does Iceland have luxury stores?

What the shopping in Iceland is like depends to a large extent where in Iceland you go. In Reykjavík you can walk around Laugavegur or go to one of the local shopping malls (more on Reykjavík below). In Akureyri, the shopping centers around the walking street called Hafnarstræti.

The countryside of Iceland is largely populated with small towns and villages. However, because of the considerable tourist industry, you will probably find adequate shopping opportunities. Outside of Reykjavík, whatever part of the country you’re in, there will likely be a central hub of commerce and services.

You’ll do well to find out where it is, it will probably be where your coach stops, quite likely it will be where your hotel/hostel is. It will be the seat of local health care, tourist information, and where you go to do your shopping. In the countryside, opening hours will vary, and it will be good to make a note of them.

Shopping culture Iceland is like other Scandinavian countries in that most stores are quite institutionalized, and the label price is final. Unless you’re at a flea market or buying a house, we don’t haggle. Take it or leave it. The Icelandic culture is quite helpful, but not “warm” or “friendly” in the traditional sense.

For instance, there is no Icelandic word for “please” – politeness is implied by formulating the request as a question “can you,?”. Don’t be surprised if you don’t get a smile, or even a greeting, in some places. They’re not mad at you and they are happy to help, it’s just a different culture.

That being said we are becoming more international, so in all probability the people you deal with will be more cosmopolitan. In Reykjavík, quite many stores are open all night. Whether this is because of the variation in the cycle of the sun, or just because Icelanders are so stubborn they don’t like to be inhibited by such trivial things as “the time of the day”, we don’t know.

But we quite like it. Helpful tip: don’t tip! Iceland, like most of Scandinavia, has a strong legislature protecting worker’s rights. Your service fee is included in the price of the food, and your server is payed for their work. As such it is not usual to tip your servers in Iceland.

However, contrary to what some travel publications say, most servers will be happy to accept a tip, not offended. But you don’t have to. Payment Methods The Icelandic currency is the Icelandic Króna (ISK). You can buy currency when you land in Iceland, at the airport or at any bank. Iceland has a developed infrastructure so you are never far from an ATM and you can pay with a debet or credit card almost anywhere.

Usual cards in Iceland include Visa, MasterCard and Maestro. Prices Prices are quite comparable to Scandinavia or Western Europe, or perhaps slightly less expensive. For a developed economy with many unique products and a progressive design and art market, you can get some great value for your money.

Don’t expect anything ridiculously cheap though. You can expect to pay 1-2000 ISK (7-14 EUR or 8-16 USD) for a basic meal. Alcohol is notoriously expensive, a beer at a pub easily running you 900 ISK (6 EUR or 7 USD). This site offers up to date exchange rate information. Places Restaurants Iceland offers some truly first-class restaurants,

The proximity to unspoilt nature and traditional organic farming ensures high-quality ingredients. The developed economy and educational system provides an advanced population of proffessional chefs. The combination of the two provides you with some unique opportunities to satisfy your palate,

1. We particularly recommend the smoked lamb, which is in a league of its own.
2. Tourist boutiques If you’re looking for souvenirs or some conveniently packaged local flavour, there is a wide selection of tourist boutiques all over the country.
3. For example: The Viking has stores in Reykjavík, Ísafjörður and Egilsstaðir.

Álafoss has stores in Mosfellsbær and Reykjavík. The Geysir shop has stores in Reykjavík, Selfoss and Akureyri. Rammagerðin has stores in Reykjavík, Egilsstaðir and Akureyri. The Puffin ( Lundinn ) has a store in downtown Reykjavík. High-end shopping Iceland has a number of luxury items and brands not available or more expensive elsewhere.

Here are some examples: 66North is high quality design resistance wear sold all over the world. In Iceland you will find 66North boutiques in several places in Reykjavík, as well as in Keflavík, Akureyri, Garðabær and Kópavogur. Cintamani is also a luxury outdoor wear company. You will find their stores in Reykjavík, Kópavogur and Garðabær.

The handknitting association is one of the best places to get the true traditional Icelandic wool sweater, along with other beautiful and unique designs. Icelandic wool is unique in many regards, for one thing it keeps you warm even if it’s wet. Most tourist shops also carry Icelandic wool sweaters now as well.

Groceries If you can prepare your own food where you’re staying, or you just need some household item, the most prominent supermarkets to look out for are: Hagkaup – greater variety and quality, and higher prices. Bónus – low price supermarket.10-11 – Has a similar concept to 7-11. And similar name. They are often open all night.

Krónan – another low-price supermarket. Nóatún – high-end products and service. Samkaup – a chain that is bigger in the countryside. Shopping in Reykjavík In Reykjavík, you will find small local shops in the neighbourhood in which you stay. The major shopping areas, however, are: The downtown area centers around the main street Laugavegur and surrounding roads.

1. This area is chock-full of shops, café’s, restaurants and bars.
2. You can literally just wander around and find anything you need.
3. Ringlan is the original shopping center in Reykjavík, there you will find anything you need, from the food court, sushibar, and movie theater to local and international fashion labels, banking and hardware stores – this place has it all.

Smáralind is the biggest shopping mall in Iceland, with a sophisticated luxury movie theater, restaurants and fashion boutiques, you can get anything you need here. Find out how you can shop TAX FREE in Reykjavík! Be sure to also check out out Reykjavík on a budget article!

What is the largest retailer in Iceland?

Bónus is the biggest supermarket chain in Iceland and has stores in e.g. Selfoss, Akureyri, the Westman Islands and Borgarnes.

Is Iceland closed over Christmas?

M&S – M&S have also announced its Christmas 2022 opening hours (Image: PA) M&S has also confirmed that it has extended its opening hours over the festive period to allow shoppers to get in their essentials. From December 19 – December 23, the retailer said that it will keep at least 300 stores open until around 11pm.

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Is everything closed on Christmas in Iceland?

Double check what’s open – We’ve already talked about the restaurants, but the same goes for everything else. If you plan on going on tours, visiting museums, cafés, swimming pools or shop for clothes and gifts, look at the websites or contact them directly to learn about their opening hours over the holidays. The general rule of thumb is:

On December 24 th, most stores are open until noon. Some attractions are closed, but many restaurants stay open. On December 25 th, mostly everything is closed except a few restaurants and maybe a handful of convenience stores. December 31 st is like the 24 th, where mostly everything is open until noon. On January 1 st, almost everything is closed except for a few restaurants.

You should check extra carefully if you’re not in Reykjavík or other larger towns during those days since there’s a greater chance that stores, restaurants, and attractions are closed.

Is Iceland open over Christmas?

3. Iceland opening hours for Christmas 2022 – December 23: Based on where you are in the country, most branches will be open from 7 am to 10 pm On Christmas Eve: Branch hours vary depending on location. Some are open from 7 am to 6 pm, while others are open until 10 pm Christmas Day: All branches will be closed on December 25.

Do you tip in Iceland?

Tipping isn’t mandatory or customary in Iceland, but it is always appreciated. The standard rate of tax on Icelandic products is 24%, with some products and services, including books, food and accommodation, taxed at a reduced rate of 11%. Hotels, restaurants and cafes already include a service fee and consumption taxes (VAT) on your bill, so tipping extra is often not necessary.

However, if you’re happy with the services provided by waiters, drivers and other service workers, leaving a small tip is a good way to show your appreciation. While it may not be customary to you, it’s of great significance to the people who take care of you during your travels. Tipping also encourages excellent service in the future and is an entrenched feature of the tourism industry across many Intrepid destinations.

Carrying small notes in local currency will make tipping easier and you’ll be more confident about the amount.

Why is Iceland so expensive?

Iceland is relatively expensive compared to many other countries but on the other hand, the average salary is higher than in most other countries. There are several reasons for Iceland’s high prices, including a small market, oligopoly, high reliance on imports, geographical isolation and high import taxes and tolls.

1. Not everything is expensive in Iceland, however, the most notable exception is energy, including electricity, water and geothermal power, which is relatively cheap.
2. That is an advantage for Iceland during the current global energy crisis.
3. Iceland’s geography means that most goods are imported and products need to be transported on container ships or by air.

The small market only has a handful of companies handling imports to Iceland. Two companies take care of most shipping and the air cargo transport industry also has limited competition. The climate doesn’t help, as harsh weather conditions in winter can negatively impact transportation.

Oligopoly is a wide-ranging issue across sectors. Most Icelandic grocery stores are run by one of two companies, Hagar and Festi with a single location of American Costco as their main competitor. The same two companies own most gas stations and Costco runs one station, which also happens to be the cheapest alternative for car owners.

And the list goes on. Taxes in Iceland are high, including import taxes, and again, it’s due to Iceland’s small market and population. However, the state maintains a strong infrastructure, e.g. a wide-ranging welfare system and an extensive road network.

1. When fewer people shoulder those costs, it means higher taxes per person.
2. The state also levies heavy tolls on imports in order to maintain local production, for environmental, social, and safety reasons.
3. Local production, e.g.
4. Food production, does not have the same economies of scale as producers in other countries and therefore cannot keep the prices down to the same level.

In order to support local production, protective tariffs are used on imports. These reasons seemed validated e.g. during the Covid pandemic when global supply lines were disrupted. Iceland’s small population leads to a small market making it less attractive to global companies.

A good example is from the global financial crisis in 2008 when the exchange rate of the local currency ISK plummeted. McDonald’s no longer considered Iceland a feasible market to operate in, so they shut down all McDonald’s locations in the country, A side note: Some Icelanders were happy to see the American burger chain leave the country while others missed it immediately, some to the extent that the first thing they do when visiting other countries is to grab a McDonald’s burger.

In a similar vein, some Icelanders have regularly complained about the lack of Starbucks, but the café chain has never seen a reason to open a branch in Iceland due to the small size of the market. When Costco opened a store in Iceland in 2017, there was great excitement in the air, as Icelanders were only used to local grocery stores like Bónus and Krónan, where the variety is limited compared with other countries and prices are also significantly higher.

The hype was so great that a large part of the population joined a Facebook group for sharing photos and prices of products bought in Costco. When this is written, roughly 25% of Iceland’s population are members of the group (97,482 members while the population of Iceland was 387,800 at the end of 2022).

Tourism has raised prices in certain categories, most notably the housing market where the explosion of Airbnb rental availability has limited the supply of housing available for locals to rent and pushed up prices. During the pandemic when tourism dried up in Iceland temporarily, the prices of rental housing unexpectedly went down after several years of steep increases, ever since the tourism boom around 2010.

• The government has taken initiatives to mitigate the Airbnb effect by setting a maximum of 90 days for short-term rental per year on the same tax level as other housing rentals.
• If people want to rent their apartments for more than 90 days each year, they’re taxed as if they were a business in the hospitality industry.

Through the years, Iceland has had numerous vicious circles of relatively steep salary increases followed by price increases, inflation and increased interest rates, At the time of writing, we are going up with the rollercoaster, as ongoing labour talks have proven tricky to resolve.

Some workers are striking in an effort to get higher wages and the Central Bank just increased the interest rates for the 11th time in less than two years to combat inflation, which will in turn increase interest rates on people’s mortgages and increase the pressure on higher salaries. The other side of the coin is that Iceland offers higher salaries and a relatively high purchasing power despite the high cost of living.

In times of crises and rapid inflation, locals tend to do what they can to minimise such effects by reverting back to traditions from a time when tough times necessitated a more frugal way of life. For example, when the financial crisis hit in 2008, people started to buy and even make their own slátur (an Icelandic speciality from the innards of sheep, similar to the Scottish haggis).

1. The innards of sheep also increased in popularity as the main ingredients for dinner, e.g.
2. Hearts, liver and kidneys.
3. In times of crises, people also tend to buy more wool and the popularity of knitting goes up.
4. Not only are woollen hats, mittens, and sweaters great for keeping out the winter cold, but the knitting itself is a pleasant, relaxing activity.

Recipes for a classic fish stew (plokkfiskur) start to appear more frequently, and baking and bringing lunch packs to work or school become commonplace. For tourists in Iceland, there are various ways to save while enjoying a great trip. For breakfast, you could get ingredients from the low-cost grocery stores such as Bónus (the cheapest supermarket in Iceland ) and Krónan instead of more expensive convenience stores, e.g.

Mandi offers Syrian food like shawarma and falafel and is probably the most popular lunch place in Reykjavík (it has a branch downtown and in Skeifan) The Noodle Station in Reykjavík is also widely popular and offers noodle soup available in three variations: chicken, beef and vegetable, along with a mix of secret ingredients Café Loki downtown Reykjavík offers a nutritious and filling Icelandic lamb meat soup and fish stew with rye bread Ramen Momo produces organic fresh noodles. Most of the ingredients in their dishes are locally made 101 Reykjavík Street Food specializes in local food as well as international favourites, e.g. fish & chips, Icelandic fish stew and lamb soup (kjötsúpa)

To sum up the points above, these are the main reasons for high prices in Iceland:

Geographic isolation Oligopoly with very few companies dominating various sectors High taxes and import tolls Small population, hence a small market Many global companies don’t see the market as feasible (e.g. McDonalds, Burger King and Starbucks) Tourism has increased demand in some sectors and thereby the prices, most notably in housing, with Airbnb rentals

Despite high consumer prices, salaries are also high, which makes for a relatively high purchasing power in international comparison. Then there are various ways for people to save, including buying food in supermarkets rather than restaurants. See also our ASK IR on the cost of living in Iceland,

What is the average salary in Iceland in euro?

What is the average salary in Iceland in 2023? – The net average salary in Iceland is around 450,000 ISK monthly, which is roughly 2,900 Euros per month. The average salary has seen an important increase during the past year to keep up pace with the growing inflation. It is worth mentioning here that Iceland remains one of the wealthiest and best-paying countries in Europe, with some of the highest salaries you can get, despite the health crisis that has obviously severely impacted the average monthly salaries for full-time workers since its inception in 2020, as well as all the events that followed.

• For example, the latest records on Eurostat and TradingEconomics show an average monthly gross salary of around 770,000 ISK, somewhere around €5,000.
• We’re talking about the gross salary here – taxes would be in this case close to 50%, bringing the NET wages to the aforementioned numbers.
• In fact, statistics show a severe decrease of the wage growth percent during the last three years, but improvements can already be remarked from the beginning of 2021, and continuing on a slight upwards trend throughout 2022 and 2023 so far.

All in all, the average salary in Iceland is today higher than it ever was, proving that living here is indeed a good idea (as long as you don’t mind the cold weather). After all, a net income of 450,000 ISK, or €2,900 per month, has great purchase power in Iceland and also an amazing competitiveness on the European labor market, where the overall average wage (for the European Union) is somewhere around 1,925 Euros per month, which places Iceland amongst the wealthiest and best paying countries in Europe.

Source: Nomad Not Mad ) Conclusion If you decide to move to Iceland, whether it’s for the work opportunities, life standards or the beautiful women, you may be taking one of the best decisions, economically and socially speaking. Iceland’s attractivity is easily remarkable from multiple perspectives, starting with the development of the society, civic spirit, environmental conditions and life satisfaction to the economic sectors and incomes.

So let’s take a quick review of all these aspects! With a minimum monthly income that, even without being legally regulated, can go up to 350,000 ISK per month, and with an average salary of around 450,000 ISK per month, the country is one of the wealthiest Europe, and ranks above average in most dimensions, compared to other countries form Europe, from safety, health, environment, to community, jobs, life expectancy & satisfaction.

It also ranks the highest from all European countries in the same statistics for the public sphere, with the highest levels of sense of community, and for environment. Consequently, one of the less populated countries in Europe, and one of the wealthiest, Iceland presents great attractivity for foreigners who aim for new work opportunities, rewarding jobs and a well-paid professional activity, especially due to its high employment rate and high minimum and average salaries.

If you’ve got any more up-to-date info regarding the minimum and average salary in Iceland in 2023, feel free to let us all know in the comments section below so we can all get a better picture of how professional life and living standards look like in Iceland.

What day is 10% Iceland shop?

For Iceland Bonus card holders. If you’re aged 60 or over, you can get 10% off your shopping at all Iceland ( find your nearest* ) or The Food Warehouse ( find your nearest ) stores nationwide, every Tuesday when you show valid ID and your Iceland Bonus card.

What day is 10% day at Iceland?

Iceland store Elderly shoppers at Iceland have racked up nearly eight million transactions utilising the retailer’s over-60s discount since the scheme launched last year. Iceland claimed a supermarket first when it introduced the once-weekly discount day in May 2022, as a way of helping elderly customers mitigate the cost of living crisis.

The saving, which runs on Tuesdays, gives any customer in Iceland or Food Warehouse stores who can prove they are aged over 60 a 10% discount on their shop. Iceland said it expects to pass the eight million milestone by 31 January and is offering one customer the chance to win “a year’s worth of shopping” as a way of celebrating the event.

“As a supermarket that strives to deliver the best value for our customers, we are extremely proud of this milestone of eight million transactions and I hope it continues to help many more of our shoppers throughout the year,” said Iceland Foods executive chairman Richard Walker.

The benefit was initially introduced on a trial basis but was extended after it proved to be a hit. The retailer said 630,000 customers had used the saving in the first four weeks of its launch. The two most popular items purchased with the discount were four-pint bottles of Iceland’s own-brand semi-skimmed and whole milk respectively.

Fyffes Bananas and Iceland’s own-brand corned beef were the next most common items. Iceland’s Kingsbury store in London was the busiest store for the discount. “It’s clear that not only are our over-60 shoppers regularly making use of the discount, but that every Tuesday represents an opportunity to get out into the community and socialise in store,” Walker added.

How much money do you need to retire in Iceland?

How to Retire in Iceland – Residence Permits – Citizens of the U.S. don’t need to obtain visas before entering Iceland. However, if you’re planning on staying in Iceland for longer than 90 days – and presumably you are if you’re retiring there – you’ll need to apply for an Icelandic residence permit.

• Applying for a residence permit of any kind involves satisfying a number of basic requirements.
• First, you must prove you can financially support yourself in Iceland without relying on welfare.
• For a retired couple, this means proving you can spend at least 270,825 Icelandic kronur ($2,376) a month to support yourself.

You’ll also need to provide health insurance that will be valid in Iceland (some American health insurances will work here) and prove that you have a place of residence in Iceland. Finally, you’ll need to prove that you don’t have a criminal record or any open case that could result in more than three months in jail.

Those are just the basic requirements. Each type of residence permit will have its own additional requirements. If you want to retire in Iceland, you’ll eventually need a permanent residence permit, which you can apply for after living in the country continuously for four years. To apply for a permanent residence permit, you will have to have been granted a different permit for the prior four years.

To sort out all the requirements and find out which specific residence permit you could be eligible for, it may be beneficial to speak with a lawyer.

Is 55 years old a senior citizen?

At What Age Are You Considered a Senior Citizen? – The age of a senior citizen varies according to the source. For example, according to Medicare, a senior is 65 years old or older. However, Social Security benefits are eligible for seniors starting at 62, even though the Social Security Office reports that 67 is the age of retirement.

Yet if you are 55 and you visit an Arby’s or McDonald’s you can get a senior discount. By the way, Burger King requires you to be at least 60. As such, being a senior citizen may be based on your age, but it is not a specific age. In general, however, once you turn 55 you start to enter the senior age demographic.

By the time you are 65 you reach the most common age for retirement from your job. However, an increasing number of senior citizens are working after 65, so retirement can no longer be a key factor in becoming a senior. It can be safe to say that after 65 you are designated a senior, regardless of your working status.

How much is the old age pension in Iceland?

The full basic pension value is ISK 3 081 468 per year, equivalent to 33% of average worker earnings. The national pension may be reduced when income is gained from other sources, or withdrawn if it exceeds a certain amount.

What is 10 senior discount Iceland?

Cost of living: Tesco shoppers scramble for reduced food – As living costs continue to surge, Britons are being urged to make extra checks to find out where they can make additional savings. British supermarket chain Iceland is offering a helping hand through its over 60s discount scheme, which enables those aged over 60 the opportunity to bag 10 percent off their shop every Tuesday, with no minimum spend, across Iceland and The Food Warehouse stores.

1. Eligible Britons simply need to bring in a valid form of ID to redeem the discount.
2. This includes a Senior Bus pass, a Driver’s Licence, The Senior Railcard, or a Freedom Pass.
3. The scheme comes as research increasingly shows pensioners to be one of the most impacted groups by the rising cost of living.

Recent data from My Pension Expert unveiled a startling one in five pensioners are skipping meals due to the cost of living crisis. READ MORE: Price of food products double in two years Shoppers over 60 can get 10% discount on food shop every week – here’s how (Image: GETTY) Commenting on the initiative, Richard Walker, managing director at Iceland, said: “We are so pleased with how well the over 60s discount has been received by the public and love hearing stories from customers who are benefiting from the discount.

The cost of living crisis continues to cause distress in the everyday lives of these customers and that’s why we want to keep doing what we can to support them.” On the first day that the discount was launched last May, over a third of shoppers who came through Iceland or The Food Warehouse doors used the discount, which saw over 150,000 eligible customers benefitting.

DON’T MISS: Martin Lewis explains how you could earn ‘far more’ on your savings Savers risk ‘not receiving any’ money from Premium Bonds Over a fifth of young people have never discussed money at home Those aged over 60 have the opportunity to bag 10 percent off their shop every Tuesday (Image: GETTY) Invalid email We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding.

You can unsubscribe at any time. More info A store in Manchester has seen customers aged 60 increasingly taking advantage of the discount. One regular Manchester customer said, “when you’re coming for a bulk shop, it is quite a big saving” and another said, “it does make a big difference” to their weekly food shop.

Analysing spending habits, Iceland found that almond frangipanes are the most popular item sold on Tuesdays, signalling that the vintage cake is still in fashion with the over 60s. READ MORE: Simple appliance swaps could help you save over £1,100 on energy bills

How can I get discounts in Iceland?

If you’re a new customer, you can claim an Iceland new customer discount of £5 off when you spend £45 or more. You can then also take advantage of the free next day delivery.